Email Marketing
Email marketing is where I found my footing—starting with the Busy Beaver newsletter before expanding into transactional, automated, and post-purchase flows. Over the past seven years, I've built and refined check-in, cross-sell, and welcome sequences, and to this day, email remains one of my favorite channels to strategize and optimize.
Email Marketing Experience
I specialize in analyzing competitor trends and mapping out campaigns that engage and convert. Most recently, I standardized the look of Busy Beavers’ emails, focusing on strong imagery to create a cohesive, visually compelling experience. Whether it’s crafting standout subject lines, optimizing for clicks, or refining a brand’s email identity, I bring strategy and creativity to every send.
Recent Key Achievements:
Conducted a competitive analysis of industry email strategies, examining messaging, design, voice, and timing to refine best practices.
Created internal email marketing guidelines, standardizing content structure, imagery, and tone for brand consistency.
Developed a long-term email calendar, aligning campaigns with content and sales objectives for strategic execution.
Increased email open rates by 23% in 2024 through targeted messaging and data-driven planning.
Certifications:
