SEO & Content Marketing

Work Experience

From 2021 to 2025, as SEO Manager and later Marketing Manager at Busy Beaver Button Co., I maintained front-page rankings for high-traffic, core product keywords—ensuring consistent visibility in search. Through data-driven optimization, strategic content, and evolving SEO best practices, I helped keep the brand competitive in an ever-changing digital landscape.

Marketing & SEO Achievements

  • Since taking charge of SEO at Busy Beaver, I’ve driven consistent year-over-year growth in site visibility, health, and authority, strengthening the brand’s search presence and ensuring long-term digital success.

  • I created a customized industry calendar by analyzing sales trends and identifying key product-buying patterns, helping us stay ahead of the curve.

    • By mapping out seasonal purchasing behaviors, I aligned campaigns with peak demand to ensure they hit the mark when it mattered most.

    • Using these insights, I developed stronger content and allowed us to reach out to untapped industries, boosting our relevance and expanding our audience.

  • In 2024, I increased site visibility by 7% through SEO-rich marketing copy and blogs, while improving site health by 4% and boosting site authority by 3%—results that solidify our digital presence.

Skills

  • Local SEO

  • Content Marketing/Strategy

  • SEO Research & Analysis

  • On Page SEO

  • SEO Copy Writing/ Blog Writing

  • Social Media Optimization/ Analytics

  • Copy Writing & Messaging

  • Brand Management

  • SEMRush

  • Google Analytics

  • HubSpot

  • MetaBusiness

  • BigCommerce

  • Yotpo

  • Adobe Suite

  • Canva

Software

Certifications

Blog & Landing Page Gallery

“Started From A Button Now We’re Here”

Blog featuring artist and customer Isa Beniston’s journey into retail starting with her iconic button series.

“Companies Doing Pride Right: How You Can Too!”

Blog on how businesses can genuinely support LGBTQIA, from educating staff to using inclusive language and giving back through merch sales.

“Budget-Friendly Finds: Busy Beaver’s 2024 Gift Guide”

Blog featuring affordable gifts for the holiday season - all made by Busy Beaver clients with Busy Beaver products!

Campaign Merchandise Landing Page

Pillar page with information, resources, faqs, and popular products for political merchandise.

Library Promotional Items Landing Page

Pillar page with information, resources, faqs, and popular products for library merchandise.