SEO & Content Marketing

Work Experience

From 2021 to 2025, as SEO Manager and later Marketing Manager at Busy Beaver Button Co., I maintained front-page rankings for high-traffic, core product keywords—ensuring consistent visibility in search. Through data-driven optimization, strategic content, and evolving SEO best practices, I helped keep the brand competitive in an ever-changing digital landscape.

Marketing & SEO Achievements

Since taking charge of SEO at Busy Beaver, I’ve driven consistent year-over-year growth in site visibility, health, and authority, strengthening the brand’s search presence and ensuring long-term digital success.

I created a customized industry calendar by analyzing sales trends and identifying key product-buying patterns, helping us stay ahead of the curve.
- By mapping out seasonal purchasing behaviors, I aligned campaigns with peak demand to ensure they hit the mark when it mattered most.
- Using these insights, I developed stronger content and allowed us to reach out to untapped industries, boosting our relevance and expanding our audience.
In 2024, I increased site visibility by 7% through SEO-rich marketing copy and blogs, while improving site health by 4% and boosting site authority by 3%—results that solidify our digital presence.