At Busy Beaver, I researched social media trends to identify key performance opportunities and refine strategy. I conceptualized, wrote, photographed, filmed, edited, and scheduled all social media content, ensuring a cohesive brand idenity. I also optimized content for social search, helping the brand show up where audiences were actively looking.
Work Experience
At Busy Beaver, I researched social media trends to identify key performance opportunities and refine strategy. I conceptualized, wrote, photographed, filmed, edited, and scheduled all social media content, ensuring a cohesive brand idenity. I also optimized content for social search, helping the brand show up where audiences were actively looking.
Key Achievements:
Since taking over Busy Beaver’s social media in June 2023 through February 2025, I’ve grown the Instagram audience by 19% through strategic content creation and social search optimization. In 2024 I increased engagement rate by 182%.
By focusing on engaging visuals, thoughtful storytelling, and data-driven insights, I helped expand the brand’s reach and strengthen its online presence.
I also increased Facebook reach by 69% through optimized content and strategic scheduling.
Certificates:
HubSpot Academy - Social Media Marketing